Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
Track and monitor performance of your brands against financial targets and plans
Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit).
This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication
Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources
Lead creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint
Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by Revenue Management
Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management
QUALIFYING ATTRIBUTES
Qualification
BCom preferable
Experience
4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth
Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers
Route to market know how – a robust understanding of both modern and general trade
